David is a Data & Analytics Strategy Director for Merkle. This blog is all about the world of Digital Marketing.
The digital hot topic is Artificial Intelligence. This is due to the virality of ChatGPT, its quirky nature, and most importantly, accessibility. ChatGPT has interesting use cases from its ability to pass the bar exam to writing a congressional speech or writing a never ending script for your favorite TV show. AI content creation will disrupt how people search and... Continue Reading →
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The recent Quantum Leap conference brought forth a wave of fantastic announcements and fun from offline data ingestion, user journey stitching, and the introduction of Felix AI. Quantum Metric looks positioned to take a leap that could reshape customers digital journey and enhance the way we understand customer interaction. In this blog post, we will... Continue Reading →
If you're connected to the business world, chances are you're familiar with James Clear's book, "Atomic Habits." If you somehow haven't come across it yet, it's worth exploring, especially if you're keen on practical strategies for gradual self-improvement. In essence, the book advocates for making small changes that can yield significant results over time. Clear... Continue Reading →
On Monday, Open A.I. announced that ChatGPT will begin leveraging voice and image. That's nuts. It will now start processing language naturally as you speak it, as well as analyzing images and content. In addition, and more importantly, ChatGPT will no longer be stuck in 2021. It can now search the web to provide answers... Continue Reading →
This week Apple dominated headlines at the WWDC keynote announcing a new product in the vision pro, as well as many updates to IOS and product lines. Below are a few things that stood out to me. You can get a good short summary in this video if you want to see more. https://www.youtube.com/watch?v=ENtxJcI5Ll4 🤖... Continue Reading →
I have read a few books by Ernst Hemmingway, all of which I really enjoyed. I’ll admit Hemmingway’s books generally have mixed reviews as the person himself did, but I can’t deny his popularity strikes at the core of something people appreciate. What draws most people to Hemmingway is his style. It’s short, simple, and... Continue Reading →
On May 7th, my wife and I welcomed our daughter into the world. We are grateful for the support of my employer Merkle, which provides employees with 16 weeks of parental leave. In the past 10 years, I have only taken two weeks off once when my son was born which was stressful in itself... Continue Reading →
In the short term the market will congregate around the first model to be the most "correct". This is what current iterations are trying to achieve. Models are going to great lengths to be factually correct and extremely PC to appeal to a broad audience. As a marketer I know that's not actually what people want.
A few weeks ago I started teasing out an analogy between two things. One that I’m good at (Marketing) and one I’m ok at (golf). It was one of those concepts that felt like a run on sentence as analogy kept getting deeper and deeper it’s comical. Whether you like to golf or have never... Continue Reading →
Generative A.I. & Firefly Adobe could barely wait to unleash what feels like a bludgeoning of yet another instance of generative A.I. at it opening keynote for Summit this year. Although this time it is slightly different and significantly more focused on Adobe’s new Firefly. Adobe's goal at this year’s summit was clearly about the... Continue Reading →
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